Asus India has launched an exclusive store in Gurugram. This new store will help the Taiwanese tech brand take a step towards strengthening the brand’s retail footprint across the country. The new exclusive store is spread across 365 square feet and is set to host an extensive range of electronics and computer hardware. This includes Asus’ flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops and accessories. This is the brand’s 2nd exclusive store located in Gurgaon taking the total count of 8 AES stores in Haryana.
Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, Asus India, said: “We are delighted to announce the expansion of our retail footprint in India. Haryana being an important market for us, the inauguration of the new brand store in the promising Tier II city, Gurugram, will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
Other Asus stores across India
Last month, Asus launched its third ‘Select Store’ in Mumbai. The store offers a range of high-quality refurbished Asus consumer laptops, gaming PCs, creator series laptops, and desktops amongst other Asus products at a reasonable price.
Earlier, the company unveiled its second Select Store in Kolkata. The Asus Select Stores represent a significant stride towards a sustainable future, offering customers access to top-notch products at budget-friendly rates.
In September, Asus also expanded its retail presence in India’s Tier-2 cities with the launch of its first Republic of Gamers (ROG) store in Patna. This launched ROG store is the first in the city followed by two existing AES stores, totalling to eight stores in Bihar and 13 ROG exclusive outlets across the country.
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