Apple is expected to launch new Mac options with rumoured M3 chipsets at its October 30 virtual event named Scary Fast. The Cupertino-based tech giant is also reportedly planning to introduce a complete redesign for the Apple TV app.
According to a report by Bloomberg’s Mark Gurman, the iPhone maker is planning to consolidate the company’s various video offerings by 2023. The report also claims that this change is a part of Apple’s efforts to “become a bigger player in the streaming world.”
Apple TV app new version: What to expect
The report notes that Apple is developing a new version of the app. The updated version of the app is expected to be rolled out around December as part of an upcoming tvOS software update.
Apple TV app which was first launched in 2016 aggregates content from iTunes, the Apple TV+ subscription service, live sports networks and third-party offerings like Amazon Prime.
As a part of this change, the company is also expected to discontinue its dedicated apps on the Apple TV set-top box. These apps allow users to rent and buy movies and shows. The company is also likely to remove the movie and TV show sections from the iTunes Store app on iPhones and iPads.
With this change, Apple is reportedly planning to attract more customers to the main TV app. The report claims that the app is “at the centre of Apple’s expanding video strategy.”
The updated version of the app will also enable users to subscribe to Apple TV+ as well as third-party video services like Starz and Paramount+. The app already lets customers rent and buy programs. This makes a separate iTunes option redundant.
The redesigned app on the Apple TV box will include a new side panel on the left-hand side. Just like the design aesthetic used by Netflix and other streaming services, this panel will also help users navigate between video categories. In addition to running on Apple’s set-top box, the app is also available on smart TVs produced by other companies as well.
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