The Cybertruck has been a topic of fascination ever since its unveiling in late 2019, with its bold and futuristic design breaking away from the conventional norms of pickup trucks. Thanks to Isaacson’s revelations, we know Elon Musk always wanted Tesla’s pickup truck to look different. In fact, Isaacson reveals that Musk essentially forced his designers to come up with a design that is not only futuristic but also edgier and borderline jarring. He also wanted the truck made out of stainless steel, a key element that allows the Cybertruck to look the way it does now.
Musk’s reasoning behind these design choices is said to have been simple: he believed that existing pickup truck designs hadn’t seen significant updates for several decades, resulting in a universal, boring look. Understandably, most members of Tesla’s design team weren’t on board with Musk’s design and material choices during an important conceptualization meeting. However, he vetoed all objections and announced that Tesla is “doing it,” come what may.
It will be interesting to see how the Cybertruck performs in the market once it launches. Tesla has already received over 1 million reservations for the truck, so there’s clearly demand for it. However, given that the Cybertruck is a very different kind of vehicle compared to anything else on the market, it remains to be seen whether it will end up becoming successful.