At a time when generative AI and large language models (LLMs) have emerged as essential technologies in the e-commerce industry, e-commerce platform Meesho has signed a memorandum of understanding (MoU) of one year with the Vision & AI Lab (VAL) of Indian Institute of Science (IISc) as an industry-academia collaboration.
Under the collaboration, VAL will support Meesho in fostering developments and progress in significant domains such as generative artificial intelligence and multimodal (LLMs) large language models. Meesho aims at future expansion in the e-commerce sector.
“This collaborative environment fosters innovation and equips Meesho’s data scientists with the expertise and resources needed to stay at the forefront of the rapidly evolving e-commerce landscape,” the company said in a statement.
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Meesho’s data scientists will have the chance to collaborate with lab researchers from the institute. Together, they will focus on multimodal representation learning and generative AI capabilities, aiming to make a substantial impact on the e-commerce industry.
“E-commerce is undergoing a tremendous shift that is being fueled by innovative thinking and technology. Consumers’ behaviour of shopping online is changing, and new trends are emerging. We at Meesho are embracing this significant transformation fueled by the emerging technology,” said Rajesh Kumar SA, Director – Data Science at Meesho.
“This collaboration will further strengthen our goal of creating solutions which will ultimately benefit the customers and sellers equally,” he added.
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The research will also assist the company in developing solutions that enhance the e-commerce experience for Meesho users. Generative AI tools enable personalised customer experiences and enhance various aspects of online retail operations.
“In the recent past, Meesho has emerged as one of the top e-commerce companies in our country. This partnership will further pave the way to close the industry – academia gap by allowing our researchers and data scientists to collaborate closely with Meesho’s outstanding team,” added Prof. Venkatesh Babu, Head of Vision & AI lab – IISc.
“By pooling our resources, we can create new opportunities and enhance technology that will provide valuable business solutions for millions of customers,” Babu said.
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