In recent months, the tech industry has seen a rapid rise in AI dominance with the development of chatbots by companies like Google that can engage in open-ended conversations with users. Additionally, AI is being used frequently to cater to advertisers, which helps boost the revenue of these companies.
After bringing AI-powered conversational Search and Product Studio for advertisers, Google has introduced two new AI-powered features for advertisers that will help them find the optimal ad placements across Google’s various services.
Using AI to decide the best placement for ads
One of these features, called Demand Gen, uses AI to place photo and video ads across various products, including Gmail, YouTube, and Shorts (a competitor to TikTok).
According to Google’s Vice President and General Manager of Advertising, Vidhya Srinivasan, this feature will eliminate the need for advertisers to decide on ad placement. The feature will instead prioritise placements that are visually appealing and engaging.
Another AI-powered feature is to identify optimal ad placements for maximising views of a brand’s video ads.
Google says that initial tests indicate that the new tool has resulted in brands receiving an average of 40% more video views
With these two new features, Google wants advertisers to now delegate some of the tedious tasks to the tool, freeing up more time to concentrate on developing their marketing strategies and storytelling.
Other AI features that Google introduced for advertisers
Google has been working behind the scenes to assist advertisers in optimising their time and investment for years. AI is an essential component of several of our products, such as Smart Bidding and Performance Max, which have helped businesses grow regardless of size.
Google Ads now has a conversational AI feature for Search and Performance Max campaigns. Simply add a landing page and the AI will generate keywords, headlines, descriptions, and images for the campaign. You can make changes before launching. This feature can save time and is optional, but caution is advised for advertisers in regulated industries.
Google’s Performance Max campaigns will soon feature a generative image tool that uses AI to create new image assets based on your business information. Simply provide the URL and product/service description, and you’ll receive different AI-generated images to use in your campaign.
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