“Negative/hate tweets will be max deboosted & demonetized,” Musk tweeted back in November 2022. Twitter’s new labels, which will start appearing “soon,” will clearly mention “visibility limited,” but will still allow users to see the original content at their own discretion. In addition to curtailed reach, Twitter will also avoid putting ads next to problematic tweets that go against its hateful content policies.
In the not-too-distant past, Twitter was criticized for limiting the reach of certain accounts in a rather opaque fashion, something Musk criticized on multiple occasions. However, labeling a tweet and reducing its reach doesn’t mean the platform is infallible and that users have no recourse against faulty judgments. The company says it will let users challenge the aforementioned type of labeling decisions. However, there is no assurance that the decision will be reversed.
“Submitting feedback does not guarantee you will receive a response or that your Tweet’s reach will be restored,” warns the company. An appeal system will arrive down the road, but there’s no certainty about when that is going to happen. Plus, there is no word on if — or when — Twitter will change its transparency attitude toward shadowbanning certain accounts. Just a few months ago, Musk promised that shadowbanned accounts will get to know why they have been served the penalty and if they can appeal against the action.