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FIFA launches its first non-EA game, banks on the ‘AI’ trend

admin by admin
April 4, 2023
in Gadgets


Last year, the long-running partnership between game publisher Electronic Arts (EA) and international football governing body FIFA was confirmed to be ending after 29 years. Since then, the two organisations have decided to go their separate ways in the video game industry.

While EA is set to rebrand its franchise as EA Sports FC, FIFA has expressed interest in creating their own football simulation game. The first move in that direction has recently been made by FIFA with the launch of its first non-EA game titled ‘FIFA World Cup AI League’.

The mobile game is currently available for free on Android, whereas an iOS version is in the works for a future release. It has been developed by AlteredStateMachine, a New Zealand-based “AI Metaverse company.”

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Focus on AI at the fore
FIFA is betting big on the inclusion of artificial intelligence in the game to attract users, as the glimpses of it were visible in the trailer. Fitting the word ‘AI’ in a football game is an ‘uncommon’ practice and hence implies the organisation is determined to use the buzzword to boost the downloads.

However, the ‘AI League’ name isn’t just a moniker as the developers have revealed how the game puts AI-generated content and related features into use. For instance, the footballing traits of the in-game character as well as the custom wardrobes are defined by using AI.

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AI-powered team, customisable outfits, multiplayer matches and more
The official website labels FIFA World Cup AI League as a football strategy action game. It involves managing a team of AI-powered players aka ‘AI All-Stars’, levelling up their abilities, and taking them online against the teams of other players.

AI League has a ‘Skill Blender’ feature that enables players to shape their team in terms of footballing traits such as speed, skill, stamina, and the like. It also offers a range of customisation options which include wardrobe items sporting AI-generated patterns.

Moreover, the game offers multiple arenas where players can face off against each other in multiplayer matches. Additionally, they can see their standings in the regional and global leaderboards.

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Tags: ai leagueEAfifafifa world cup ai leaguefootball game
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