Notably, Pei claims that the Phone (2) won’t just be an iterative successor to the Phone (1) from a hardware upgrade perspective. Instead, it will be a more premium phone. However, the Nothing CEO didn’t outright classify it as a flagship, and neither did he reveal any other details about its design or the upgrades that it will bring to the table.
However, it appears that Nothing is coming to the U.S. not solely because it now has the resources to do so. Instead, a third of the company’s entire earbuds sale comes from the U..S market. “By not launching our phone in the U.S., we’re leaving potentially a third of the volume on the table,” Pei explains while talking about Nothing’s smartphone strategy in the U.S. market.
Pei also revealed that with the Phone (2), the company will lean more into the software side than before. To recall, the current version of Nothing OS is mostly a stock Android affair with a handful of clever enhancements and a promise of long-term software support. We’ll have to wait and see what Nothing has been cooking up in its labs for its second phone that will shake things up in the U.S. market, where Apple and Samsung reign supreme.
