This marks the first time in nearly three decades that anyone other than DirecTV has offered NFL Sunday Ticket. Google and the NFL reportedly agreed to a seven-year distribution deal that could be worth as much as $2.5 billion, according to the New York Times. Strangely enough, the ceiling on that partnership seems much lower than the 11-year deal it struck with Amazon to stream each Thursday Night Football game exclusively, which is reportedly commanding $1 billion annually.
Sunday Ticket will come to the YouTube TV platform starting with the 2023 season, says the NFL. But you won’t even need a YouTube TV subscription for the privilege. It’s also headed to YouTube Primetime Channels, the a-la-carte experience that gives you one-stop access to all the streaming services you love.
We’re not sure how much the subscription will cost under YouTube’s stewardship, but we’ve seen the DirecTV packages get as low as $250 during special promotional periods. DirecTV offered the packages with monthly payment options, so whatever the cost ends up being, you may not need to eat it all at once.