While the Hilux isn’t necessarily banned in the United States, the vehicle was essentially replaced by the Toyota Tacoma in 1995 (via CoverKing). The Tacoma took over where the Hilux had left off. The truck provides a significant tool capacity and storage bed behind the cabin, and a large passenger area to accommodate the driver and multiple other travelers.
Retail News Asia reports that the Hilux is no longer sold in Vietnam as a result of a lack of Euro 5 diesel, and this somewhat mirrors the decision to pull the truck from the North American market more than 20 years ago due to emissions and safety standards concerns (per Hot Cars). This model is still built and shipped all around the world, but because no Toyota Hilux trucks are built in the United States, another important feature plays a role: Importing one would cost the buyer an additional 25% as a result of an imposed tariff known as the chicken tax (via Investopedia). This makes the Hilux an expensive vehicle to own for an American driver, and with the Toyota Tacoma providing what amounts to the same kind of experience, there really is no benefit to purchasing and importing this vehicle unless there is a substantial sentimental attachment to the particular car.
Toyota remains an important car manufacturer for the American market, and the Toyota Tacoma is a best-selling pickup that provides a comfortable driving experience, meets excellent safety standards, and can haul significant loads either with a tow package or in the truck bed.
